5 Steps to Successful Chatbot Performance Analysis

5 Steps to Successful Chatbot Performance AnalysisI think you will agree after having a well-designed plan for the support phase and thinking about marketing your product long before the actual release date is essential for success. When taking the time to prepare in advance, the data analysis will be a powerful tool to create the desired end results which are to increase sales.

Why Is Chatbot Performance Analysis Important?

Creation of a chatbot and its deployment to the production environment of your messenger channels is definitely not the final destination of your project. Monitoring and analyzing its performance is the next logical step in the project development life cycle. The data gathered during this period will help you […]

Based on my personal experience there 5 major points you need to point out to analyze chatbot performance and further steps for improvements:

1. Entry sources

Determine where your users come from. Do they come from organic traffic sources? Do you use advertising to drive additional traffic to your chatbot? Are there any other sources the users are directed into the bot from? You need to know answers to all these questions to understand which sources bring the most value to you and which ones are secondary.

Determine where your users come from. Do they come from organic traffic sources? Do you use advertising to drive additional traffic to your chatbot? Are there any other sources the users are directed into the bot from? You need to know answers to all these questions to understand which sources bring the most value to you and which ones are secondary.

2. Conversions

First of all, determine conversion points inside the bot flow. Which actions should be considered conversions you’d like your users to make when they enter the bot? Do you direct users to these conversion points directly? Are they easily accessible? If they are not you need to rework the flow to make sure bot users do not have to wander through the whole bot flow to get to them. All conversion actions should be available to users within the fist 3–5 steps of the bot flow, otherwise you are simply losing your possible customers.

3. Funnels

Before launching the bot it would be a good practice to not only determine the conversions but think about the typical funnels you’d like the majority of users to be directed into. These funnels should be logical and include the conversion points you’ve determined before.

4. Drop off

When conversions and funnels are thought through and well- structured, and the bot has been launched, you should get to the data analysis. One of the main metrics to consider is the drop off rate. Make sure you determine the drop off points at each step of the funnel and analyze why the drop off happened. Did these users left the bot or did they exit the funnel and continued their interactions? These insights will help you to understand how to convert users who have dropped off and consequently increase the number of users who have successfully completed all steps in the funnel or reached at least one of the conversion points. You should analyze the data and make proper conclusions.

5. Retargeting

When you have thoroughly analyzed the data, it’s high time to think about retargeting. At this point, you should have determined the major sources of your traffic, conversion actions or CTAs inside the bot flow and the drop off points that should be reduced.

Retargeting implementation should be based on the goals you want to reach Retargeting messages should also be as personalized as possible to make every customer feel their interests are important for the business and they are offered the best deals based on their personal liking. For example, if you’d like to retarget a very specific group of users who have added a certain product to their cart but didn’t complete the checkout, you may want to sent a retargeting message to them with details about the product they have added into the cart and an ability to easily get in touch with one of the support agents available online in case a customer has faced any technical difficulties or has additional questions the bot could not handle.

I hope this information will come in handy for you. Have a well-designed plan for the support phase and think about marketing your product long before the actual release date. When prepared in advance, the data analysis will be a powerful tool to pivot or persevere on the way to your business conversions.

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