Most sales in my business are made through a discovery call or strategy session. But not everyone who books time on my calendar is an ideal fit for my services.
That’s one reason (among many) that I’m now using a Facebook Messenger Chatbot to qualify my leads.
Automated chatbots are more and more common on both websites and as standalone mobile apps. And they’re able to be used in more ways than you might expect, from providing on-demand customer service to guiding prospects through a series of questions to automating lead capture and even sales.
A chatbot is a program designed to simulate a real interaction, with real people, via a chat interface. And even though they’ve been around for decades, recent developments have made it possible for messenger bots to understand language, react to human requests and – most important – contribute significantly when it comes to marketing a business.
Here are seven ways that you can scale your business by leveraging the power of Messenger Marketing and automated Chatbots:
1. Messenger bots are available 24/7
One of the best things about messenger bots is the fact that they’re available 24/7. Nobody likes to wait too long to get a reply to their inquiries, so having a chatbot take over basic customer service tasks can easily improve customer satisfaction!
2. People are constantly checking their messenger notifications
Not everyone will notice a generic ad, but almost everyone will check their phones when they get a Facebook notification. Integrating a chatbot with the Messenger platform will help you engage with your leads faster and much easier!
Plus, unlike email, conversations can easily be picked up where they left off. So if your customer gets interrupted while interacting with your chatbot, they can easily resume the conversation later.
3. Chatbots can handle multiple client requests at a time
Not only is a chatbot always available, but it can handle multiple requests simultaneously. As humans, we’re limited to doing things one at a time, whereas chatbots can easily multitask and have concomitant conversations with dozens, or even more people.
4. A Facebook bot allows you to actively connect with your customers
Businesses don’t typically initiate a conversation until a potential client specifically expresses interest in what the business has to offer. Chatbots, on the other hand, can be “taught” to be proactive when it comes to generating new leads, allowing you to initiate contact with your customers and make them improve their perception of your brand.
5. AI-powered chatbots will always treat your clients right
While people tend to act based on their mood – making it so easy to lose clients – a chatbot will always be nice to your leads. Messenger bots can be taught to treat everyone the same way, regardless of how polite or rude your customer really is. Plus, unlike humans, chatbots never have a bad day.
6. Messenger bots allow you to gain and monitor insights from clients
The best way to land more customers is to know how to make them an offer they can’t refuse. Messenger bots are not only great at allowing you to communicate with your leads, but they can also gain and monitor important data from potential clients that will allow you to tweak your offer based on their needs.
7. Building a smart bot will allow you to significantly increase your conversions
Setting up a chatbot for your business will allow you to generate more leads, nurture the ones who are most likely to become loyal customers and un-qualify tire kickers, preventing you from dealing with time-consuming prospects.
Although chatbots can’t totally replace human interaction, they can be a valid and cost-effective backup that can perform basic tasks at a higher speed and in a polite and friendly manner.