Effective Ways To Use Chatbots In Movie Marketing

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Cinema is one of the most popular forms of modern entertainment.

But not only traditional marketing tools such as movie trailers and promotional posters can be used to attract people to the theaters.

You can use chatbots to build quest games to arouse public interest and involve the audience in the gameplay, giving players the opportunity to feel like a movie hero.

We in Lacory Creative decided to create an unofficial fan project for the upcoming release of John Wick 3 movie (in theaters May 17, 2019).

First, we carefully recalled the past and watched the previous two parts of this popular franchise.

It was necessary to imagine what awaits the protagonist in the third installment, and based on this, create a game scenario as close as possible to the plot of the film.

If you watched the second movie, then remember that at the end of the this part, the head of the Continental Hotel declared John Wick in the status of Excommunicado.

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Excommunicado basically means that Wick becomes persona non grata and loses all access and privileges to underworld resources. This is a Latin word that means Excommunication.

Excommunication is an institutional act of religious censure used to deprive, suspend, or limit membership in a religious community or to restrict certain rights within it, in particular receiving of the sacraments. The term is often historically used to refer specifically to excommunications from the Catholic Church, but it is also used more generally to refer to similar types of institutional religious exclusionary practices and shunning among other religious groups.
– Wikipedia

We used this word as the name of our bot game which starts exactly from this moment.

The idea of our game is that the player must survive for 24 hours.

For this, we set that the contract value (bounty for Wick’s head) would decrease to zero over the next 24 hours.

HOW TO PLAY:

To survive for the next 24 hours, you will need a weapon and protective suit.

Our sommelier will help you with a weapon.

And the tailor will make an excellent bespoke suit for you.

You have only 1 hour to visit the sommelier and the tailor.

Then, your access to all the services of the Continental will be closed.

And the hunt will start on you.

Killers from all over the city will attack you every hour.

You will have to survive 10 fights to complete the game.

The game will last for 24 hours, bot will send messages from 8am till 10pm of user’s local time.

Special feature of our game to create a viral effect — you can play only once.

If you fail to complete the game, you can get Extra Life and another chance to play the game by inviting your friends on Facebook.

You will get one Extra Life bonus per each invited friend who starts playing this game.

Check Your Status:

You can check your status at any time by clicking ‘Check My Status’ in the main menu in the bottom of the screen (on mobile device).

At the beginning of the game player status is PENDING 1 HOUR.

According to the plot of the film, Winston gave John Wick a reprieve for one hour.

Player status has the following parameters at the start of the game:

  • Experience Points (XP) = 0
  • Health = 100%
  • Balance = 1000 coins
  • Clothing = Ordinary Suit
  • Weapons = 0 items
  • Extra Lif= 0 bonuses

The first task of the player is to spend coins and visit two important characters of the film: the sommelier and the tailor.

You have only 1 hour to complete these tasks. Yes, only 1 hour in real timefrom the moment you start playing the game.

We literally reproduced in the game the visits to the sommelier and the tailor.

During the visit to the sommelier you should buy some weapons offered by the sommelier — exactly as it was shown in the movie.

Then you must pay a visit to the tailor.

Finally, you spent your coins and bought weapons and suit.

You scored some XP for buying weapons and suit — therefore it is so important.

The game begins!

After one hour, the bot sends a message:

If you did not have time to buy weapons and costume — you are doomed to inevitable death.

The gameplay is that every hour the bot sends a message about the attack on the player:

You have 30 minutes to reply and take the fight.

If you miss this time, you lose the fight and lose 10% of your health.

If you take the fight, the bot will randomly calculate the odds, considering the parameters of your experience and health:

If you do not miss the time and take the fight, you will receive a reward for courage, not depending on the outcome of the fight.

YOU WON!

If the bot has calculated the odds in your favor, you will receive a message:

You get some XP if you won the fight.

YOU LOSE!

If the bot has calculated the odds NOT in your favor, you will receive a message:

You lose some health if you lose the fight.

Winston comes to the rescue

At some point you may receive a message from Winston:

We used this from new trailer of third movie.

By the way, the very name of the third installment is Parabellum.

This Latin word is taken from a well-known Latin adage Si vis pacem, para bellum translated as “If you want peace, prepare for war.”

A break in the middle of a game

After 5 fights the bot sends the message:

You can visit the doctor to restore your health.

GAME OVER

If you missed all 10 fights or due to unfortunate coincidence of circumstances, you lost 100% of your health, the game is over.

And you don’t have second chance to play again until you invite your friend by sharing the game.

We did it specifically to demonstrate the viral abilities of the chatbot.

This allows to greatly increase the user base of the game.

Successful ending

If after 10 fights you still have health, it means you survived the game and finished it successfully.

At the end of the game the bot sends an advertisement for the movie

and shows the final result of the player:

The cherry on the cake

The game has a leaderboard.

If the player’s result exceeds the result of the first three leaders, the player can place his result on the leaderboard.

Player may disclose his real name (not recommended) or use his membership ID of the Continental to preserve his privacy.


Play our game here: http://bit.ly/ExcommunicadoGame

Enjoy!


Excommunicado Game on Product Hunt!

Support our game here:

https://www.producthunt.com/posts/excommunicado-game


P.S.

We also have an idea to create the next level of the game, in which the player will play not against the bot, but against other live players — that is, it will be a multiplayer online game in the messenger.

Via: https://chatbotslife.com/how-chatbots-can-be-used-in-movie-marketing-94626caf0e92

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