Artificial intelligence is slowly entering all spheres of the online world. With major companies such as Google, Facebook, and Amazon embracing AI, it’s slowly becoming mainstream. Many businesses, especially e-commerce, have already adopted it, from chatbots for seamless customer support to using sophisticated algorithms to identify trends and gain useful insights.
At its beginnings, AI was far from what it is today. Early chatbots weren’t able to hold human-like conversations for a long and answer complex questions. Today, thanks to constant innovations and its ability to learn and improve the more it interacts with humans, it’s becoming much more advanced.
Thanks to these improvements, AI is becoming a great tool for building websites. From chatbots to website building assistants, and even giving creative input, here are some of the best ways you can use AI when building a website.
Choosing a domain name
If you’ve ever tried to register a website, you know that looking for the perfect domain name can be quite a hassle. With over 1.6 billion websites on the world wide web, it’s no wonder finding an available domain name that’s you actually like is nearly impossible. That’s where AI kicks in. Luckily, there are many AI-powered domain name generators that can help you in this process.
Not only can they help you come up with a name if you’re feeling uninspired, but they can also automatically check the availability and direct you to a web hosting provider. Admittedly, you can find a name generator for almost anything you can imagine (let’s face it — we’ve all been curious about what our vampire name would be), but in this case, these generators can actually come in quite handy.
Easy to design
Much like the early chatbots, artificial intelligence in the creative fields like design is far from perfect. Some early attempts, such as the automated web builder named Molly created by The Grid, didn’t really live up to the hype. However, the artificial design intelligence (ADI) is becoming increasingly more powerful and sophisticated.
For example, one of the most popular website builders offered by Wix uses AI technology to help users build their websites. Their AI assistant guides you through the entire process, asking you questions and leading you to the next step based on your answer. Once you set up your website, it’s pretty easy to customize and edit it. Even if you get stuck, little pop-ups with smart tips have your back.
This is quite a revolutionary technological change because it opens up the opportunity for those who are not that experienced with web development and coding to build their own websites from scratch with the help of AI assistants.
Chatbots are taking customer support by storm. They are especially popular in the e-commerce industry, estimated to account for 85% of interactions by 2020. According to predictions, enterprises will even spend more money on chatbots than on mobile apps, and the chatbot market will reach $1.5 billion by 2024.
Although there are some concerns about chatbots lacking the human touch, according to a study, 40% of customers don’t care if they’re interacting with a person or AI as long as they get the help they need quickly and easily.
It’s no surprise businesses are turning to chatbots for customer support, as they can provide 24/7 support and answer emergency questions immediately, which is exactly what customers want. Integrating an AI-powered chatbot to your website will not only save you time but also help you save money in the long run. Overall, if you’re in need of customer support, adding a chatbot to your site is a great decision you definitely won’t regret.
Make them feel special
One of the greatest things about AI is that it can gather huge amounts of data and turn them into meaningful information that can help businesses improve customer experience. It can help you detect customer’s behavioral patterns and tailor your offers according to their individual needs.
Even with growing privacy concerns, stats show that 52% of consumers are willing to share their personal data in exchange for the more personalized shopping experience and relevant product recommendations.
There are many different AI-based personalization tools you can integrate to e-commerce websites that can help you optimize the shopping experience. Think Amazon’s personalized recommendations. They use sophisticated algorithms to track buyers behavior and recommend new products based on the ones they previously purchased or browsed.
If someone is buying, let’s say a camera on your website, recommending them to buy a matching tripod on the checkout would increase your average order value and put more money in your pockets. Also, consider integrating AI-powered solutions that track abandoned carts and automatically send emails to remind your customers about their unfinished purchase or notify them if the item is on sale, encouraging them to carry on with the purchase.
AI technology is not without flaws. It raises serious questions about data collections and it’s usage. In today’s day and age, when data breaches are all too common and privacy is becoming a big issue, this concern should not be easily dismissed. It’s still an uncharted area, and in the future, we should strive to find a way to use this data in the best possible way without abusing it.
Another big question is will artificial intelligence replace humans? There’s no doubt that in the future, many jobs will be done by smart machines instead of humans. However, this shouldn’t stop us from embracing this revolutionary new technology. In fact, it can actually mean that humans will have more time to work on more creative projects and leave the tedious and boring work to the machines.